Meet the Messengers

Archetypes for finding your voice in public.

Signal-makers who weaponize narrative without diluting the truth. Every voice shines differently. These aren’t personality types—they’re voice archetypes: distinct ways of communicating your unique work, your vision, and your worth. Explore what resonates, then discover the complete collection.

Meet the Messengers

Each archetype is a 13-moon experiment in public voice.

Messenger Archetype

The Alert Marketer

Breaking news and industry updates delivered with urgency. You don’t miss what matters.

Promotional + Timely + Urgent

Read Guide →

Messenger Archetype

The Newsroom Entertainer

Industry news with personality and flair. You make business developments actually interesting.

Promotional + Timely + Entertaining

Read Guide →

Messenger Archetype

The Authority Advisor

Strategic guidance for navigating industry changes. You see the patterns and help others prepare.

Promotional + Timely + Advisory

Read Guide →

Messenger Archetype

The Connected Curator

News with recognition of others and industry leaders. You celebrate what’s working and who’s doing it.

Promotional + Timely + Celebratory

Read Guide →

Messenger Archetype

The Contrarian Commentator

Taking bold stances on industry developments. You see what others won’t say.

Promotional + Timely + Controversial

Read Guide →

Messenger Archetype

The Witty Reporter

Business announcements delivered with personality and humor. Clever, approachable, impossible to ignore.

Promotional + Timely + Humorous

Read Guide →

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Why Messengers Matter

Voice is the first layer of your business identity. Not your logo—your actual voice. How you think, how you communicate, what you care about.

When you know your archetype, you stop trying to sound like everyone else. You build authentically. The right people find you.

The Messenger Economy

In a world of infinite information, your voice is your most valuable asset. The ability to speak authentically, with authority and presence, determines everything else in your business.

How to Explore Your Voice

Take the Quiz: Spend 5 minutes answering questions about how you naturally communicate. Get instant insights into your primary archetype.
Read the Deep Dives: Each archetype has a complete guide: core motivation, communication style, content themes, ideal schedule, do’s and don’ts.
Track Your Experiment: Use your archetype as a north star for 13 moons. Notice what happens when you lead with your authentic voice.

Phase 0 vs Phase 1

Right now (Phase 0): Explore the first six Voice Archetypes from the Messengers journey—all 56 belong to Voice.

Phase 1: Access all 56 Voice Archetypes plus Content Formats guides. Join the community. Track experiments across Messengers, Monarchs, and Masters.

What You Get

Archetype Guide: Complete breakdown of core motivation, communication style, content themes, and ideal publishing schedule.
Content Shadows: The hidden traps and performance patterns to watch for in your chosen voice.
Lunar Timing Framework: 13-moon cadence aligned to lunar phases for consistent execution.
Weekly Prompts: Ready-to-use starting points for shipping one piece per week on schedule.

Attention Integrity

Attention is sacred currency. Respect it. Speak clearly, avoid manipulation, and build trust by saying fewer, truer things. When your voice reduces noise and increases clarity, people follow—not because they’re captured, but because they’re served.

The Guide Ecosystem

Voice Archetypes is the first series of guides for the Messengers journey. Next: Content Formats (how to use planning tools). Each journey (Voice, Worth, Timing) will house multiple guide series as the ecosystem expands.

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Meet the Messengers