Built For
Built for Wit
Clever observations, humorous spins, news with personality.
The Witty Reporter: Curiosity, Edges, Coverage
You keep the beat with personality.
Your Strengths
Voice Mix
Promotional + Timely + Humorous
Opportunity + timing + approachable wit.
Best For
Beat Reporters, Daily Briefers, Newsletters
People who thrive on cadence and craft.
You Keep The Beat Alive
You’re the steady drum of coverage. You make the news intelligible and enjoyable while staying on time.
Your Calculated Voice Mix
- 50% Informative – clear, concise coverage.
- 30% Timely – quick hits when news drops.
- 20% Witty – light edges so people stay.
You earn daily attention by being reliable and human.
Monday
Beat explainer with crisp takeaway.
Tuesday
Quick hit on a breaking update.
Wednesday
Brief with a witty headline and one insight.
Friday
Roundup: what mattered, why, with your edge.
Shadow Patterns
- Surface-only coverage: Fix: add one insight per hit.
- Fatigue: Fix: bank templates; keep a cadence you can sustain.
- Wit over clarity: Fix: clarity first, edge second.
Lunar Timing
- New Moon: set the beat for the month; announce the theme.
- First Quarter: drop a sharp explainer.
- Full Moon: biggest roundup with your signature wit.
- Last Quarter: retrospective and next beat preview.
Planner’s Almanac
Practice cadence and lunar timing for publishing.
Observer Quiz
Evidence-first voice testing across six archetypes.
Workshops (Moon 2)
Voice archetype deep dives with live practice.
Why This Works
Your cadence builds trust. Witty keeps it light; informative keeps it valuable; timely keeps it necessary.