Built For
Built for Trust
Expert analysis, how-to guides, actionable frameworks when things shift.
The Authority Advisor: Deep Knowledge, Clear Guidance
You turn news into guidance—actionable answers when things change.
Your Strengths
Voice Mix
Promotional + Timely + Useful
Expertise + urgency + utility.
Best For
B2B SaaS, Enterprise, Consultants
People solving real business problems.
You Turn News Into Guidance
Expert commentary with practical answers. You explain what happened, what it means, and what to do about it fast.
Your Calculated Voice Mix
- 40% Promotional – offers, services, frameworks.
- 30% Timely – industry shifts, breaking developments.
- 30% Useful – practical guidance, how-tos, frameworks.
They trust you because you’re not just smart – you’re actionable.
Monday
Service or framework promotion that solves a real problem.
Wednesday
Industry shift analysis with context and next steps.
Friday
Practical how-to or framework breakdown.
Shadow Patterns
- Analysis paralysis: Fix: good enough + timely beats perfect + late.
- Giving away too much: Fix: free = “what/why”; paid = “how” + implementation.
- Credibility anxiety: Fix: take a stance; your POV is the value.
Lunar Timing
- New Moon: launch frameworks/services.
- First Quarter: timely analysis as news breaks.
- Full Moon: case studies and proof; peak credibility.
- Last Quarter: reflective or foundational frameworks.
Planner’s Almanac
Practice cadence and lunar timing for publishing.
Messenger Quiz
Evidence-first voice testing across six archetypes.
Workshops (Moon 2)
Voice archetype deep dives with live practice.
Why This Works
Teach enough to build trust; sell enough to stay in business; stay current enough to remain relevant.