Voice Archetypes for Public Truth-Testing

Six patterns to help you find the voice you’ve been pretending you don’t have.

Lab equipment for public voice. No fluff. Take the quiz

6 of 56 Total Voice Archetypes — The complete collection of 56 archetypes launches in Phase 1. Right now, explore these six core patterns that serve as foundation for all others. Each represents a complete voice framework ready to guide your public communication strategy.

Meet the Messengers

Each archetype is a 13-moon experiment in public voice.

Messenger Archetype

The Alert Marketer

Breaking news and industry updates delivered with urgency. You don’t miss what matters.

Promotional + Timely + Urgent

Read Guide →

Messenger Archetype

The Newsroom Entertainer

Industry news with personality and flair. You make business developments actually interesting.

Promotional + Timely + Entertaining

Read Guide →

Messenger Archetype

The Authority Advisor

Strategic guidance for navigating industry changes. You see the patterns and help others prepare.

Promotional + Timely + Advisory

Read Guide →

Messenger Archetype

The Connected Curator

News with recognition of others and industry leaders. You celebrate what’s working and who’s doing it.

Promotional + Timely + Celebratory

Read Guide →

Messenger Archetype

The Contrarian Commentator

Taking bold stances on industry developments. You see what others won’t say.

Promotional + Timely + Controversial

Read Guide →

Messenger Archetype

The Witty Reporter

Business announcements delivered with personality and humor. Clever, approachable, impossible to ignore.

Promotional + Timely + Humorous

Read Guide →

Why Archetypes

Most people never find their public voice because they chase authenticity without constraints. Archetypes give you a safe container to test a voice you don’t yet trust.

Pattern to test

Not who you are, but how you might speak

Content scaffolding

What to say and when to say it

Lunar timing

13-moon cadence to stay in rhythm

Shadow awareness

Spot the fakes before they surface

How to Pick

Pick the one that feels least safe. That’s probably where your truth is hiding. Run it for 13 moons. Keep what’s real, discard what was performance.

Take the quiz for a starting point.
Read the guide for cadence, shadows, and tools.
Ship one piece per week on the prescribed schedule.
Review monthly against the lunar rhythm and adjust.

Running Your Experiment

Weekly: Ship one piece aligned to your archetype’s prompt.
Lunar: Use new moons to start, full moons to reflect; keep a log.
Tools: Use the archetype’s guide as your kit (shadows, lunar timing, content prompts).
Evaluate: At moon 4 and 8, decide: stay, switch archetype, or merge patterns.

If this work resonates deeply

Let’s align based on resonance, not budget

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